SAUDIA LAUNCHES CAMPAIGN IN THREE GLOBAL CITIES: MUNICH, LONDON AND DUBAI AHEAD OF THE SAUDIA AD DIRIYAH E-PRIX
Guests Can View Live Broadcast of the Ad Diriyah E-Prix at Dubai Mall on 15th December
Jeddah, KINGDOM OF SAUDI ARABIA – The Kingdom of Saudi Arabia’s national flag carrier, Saudi Arabian Airlines (SAUDIA), is the ‘Official Airline Partner’ of the ABB FIA Formula E Championship and the Race Title Partner of the Ad-Diriyah E-Prix – which takes place for the first time in the Kingdom of Saudi Arabia – on December 15 this year.
Ahead of the race, SAUDIA has been showcasing various features and interactive elements, including having the new fully-electric Gen2 car (which will make its competitive debut in season five) which was on display at the World Travel Market in London last month.
Additional interactive stands in global cities are taking place at Munich’s Franz Josef Strauss International Airport in Munich (MUC) in Terminal 1 (next to the check-in area) and at Dubai Mall. On December 15th, race day, guests can view a live broadcast of the Ad-Diriyah E-Prix at the SAUDIA stand at Dubai Mall.
Guests are welcome to visit the stands for an inside look into what the SAUDIA Ad-Diriyah E-Prix is all about and join in the excitement. During the interactive events, guests will be able to obtain more information about the race, try out their driving skills, and book packages (Dubai Mall only).
SAUDIA currently flies to more than 95 destinations worldwide, with a modern, mixed fleet of 155 narrow and widebody aircraft. The fleet is set to grow to more than 200 aircraft by 2020.